Lagos State University, Ojo went agog on Dec 4, 2014, when Downtown Promotion hosted the maiden edition of The Most Beautiful Girl in LASU beauty pageant themed ‘Rebranding LASU through Social Event’. 

Many described the event as the best social event in the history of LASU for a long time. A student said after the event that ‘this is the first time LASU would trend on a positive note and not on cultism or strike’.

There were 14 girls that contested for the competition (Meet the Girls here) while four girls emerges winners; Queen, 1st, 2nd and 3rd runner ups. Idowu Oluwatomisin (19) emerges as the winner, Oni Oyikansola(18) 1st Runner Up, Adetipe Esther T. (23) 2nd runner up, Aromire Abioye Rukayat (19) . 

The winner carted home a brand new car and would also represent LASU at the Miss University Nigeria 2015, the 2nd runner up goes home with a deep freezer, 3rd with a 32inch LED TV, the 4th with a laptop and Airtel modem. Fashion icon Modella, Wale Salako (coordinator of The Modeling Academy TMA), Adeyi Brown (CEO of Brownish Beauty World) all showed their prowess in judging the contestants.

The event which was hosted by Boy Alinco reached climax when the Vice Chancellor, Prof. John Obafunwa joined Lil kesh on stage to dance ‘Shoki’. Others that performed include Kabbar, Nasty J, Enigma, Akpororo, Shete, Ajele, etc. 

The Downtown Promotion boss, Ayorinde Abiodun S. (Effizy) said the objective for bringing the pageant into existence is to enlighten youth socio-economic lifestyle for a brighter and rewarding future, to create an avenue for social interaction among youths of the institution, and to expose the youth to their innate abilities and potentials.

The event was sponsored by Sofy, Airtel, YSGHUBS, Blackberry and media partners including Bellanaija, TVC, Nigerian Tribune, etc.

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