Team Lead – Digital and Social Media Platforms at Workforce Group Full Time

Job Title: Team Lead – Digital and Social Media Platforms

Location: Lagos

Job Summary

• Drive digital-first approach to marketing and communication, in line with strategic objectives for the Brand and the Business, including customer acquisition and retention, improvement in key brand metrics, social engagement, and implementation of internal digital initiatives.

Duties & Responsibilities

• Lead the planning and management of marketing campaigns that promote the Bank’s brand, products, and services.
• Develop strategic partnerships and manage relationships with content developers/platforms and 3rd party media partners to deliver world-class creative content, influencer reviews, media insights/trainings, media cost saving and bulk purchase.
• Develop, own, and maintain key media relationships at all levels to ensure that the bank can deliver on its communication, digital transformation, and media priorities.
• Build, plan and implement digital marketing strategy for various segments products. Develop well-thought out social and digital media engagement plans that ensure that the bank’s propositions are well positioned to the right target audience.
• Find opportunities to utilize next-level marketing: personalization, a/b testing, AI, ML, VR, and evolving digital technologies to improve marketing media and storytelling performance.
• Work closely with all other marketing verticals – Traditional Media, PR, Product Marketing, Experiential Marketing, etc. to execute 360-degree campaigns.
• Cultivate an active community of internal brand champions who help amplify messages on relevant social media platforms.
• Lead digital creative testing and knowledge database.
• Develop and monitor campaign budgets and media optimization.
• Manage digital platforms and tools of the bank (Website, Corporate LAN Network, Email signature partners, and Intranet) and trouble shoot when there are problems or downtime.
• Ensure all digital assets (websites, mobile app platforms) are compliant with UI/UX standards and key digital assessment metrics such as site speed, metatags, SEO, SEM etc.
• Manage a team of social media moderators/content developers (Facebook, Twitter, Instagram, LinkedIn and YouTube) who develop relevant content across social channels.
• Support the Bank’s online thought leadership content on its corporate blogs and podcasts.
• Conduct high-level periodic reporting/workshops to demonstrate the impact of digital initiatives and improve them.
• Coordinate social media complaints management with the Bank’s customer contact center.
• Manage the aesthetics, features and development of the Bank’s corporate website, microsites, apps and internet banking platforms to ensuring they are adequacy updated, promoted and consistent with the brand
• Conduct competitive analysis and have sound understanding of competitors digital and media strategy and messaging.
• Own and project manage special projects as assigned by the Head, Strategic Brand Management.

Key Performance Indicators:

• Achievement of digital marketing metrics for campaigns
• Social media community growth and management
• Brand reputation management
• Social media engagement
• Complaints/enquiries management on digital platforms
• Team performance

Requirements

• M.Sc, B.Sc or B.A (Mass Communications, Marketing, Journalism, Design or related discipline)
• Minimum of eight (8) years’ working experience in related field
• Experience at a digital marketing agency is a significant advantage

Key Competency Requirements:
Knowledge:

• Deep knowledge of the digital media landscape
• Deep knowledge of the social media landscape
• Knowledge of digital marketing tools
• Knowledge of online brand management

Skills / Competencies:

• Excellent writing, editing, and verbal communication skills, with the ability to write quickly and to tailor messages to specific audiences with minimal oversight
• Excellent relationship building skills
• Creativity & Curiosity
• Digital Campaign management
• Content creation and editing
• Social media communication skills
• Competent in the use of key tools – SEO, Search, Google analytics, social media analytics
• Use of Social media management tools – Meltwater, Sprout Social, etc.
• Email marketing and blogging
• Videography/photography (added advantage)

Job Requirements:

• Blogging
• Marketing
• Content Creation
• Digital Marketing
• Email Marketing
• Competitive Analysis
• Product Marketing
• Google Analytics
• Marketing Strategy
• Campaign Management
• Communication Skill
• Social Media Management
• Brand Management
• SEO

Application Closing Date
Not Specified.