Product Marketer at Sahara Group Full Time

Job Title: Product Marketer

Job Identification: 356
Location: Victoria Island, Lagos
Employment Type: Full Time

Accountabilities

• Oversee sales and business development strategy, processes, structure, and best practices company-wide.
• Research and identify new business opportunities, such as entering new markets, developing growth areas, following trends, acquiring new customers, forming partnerships, and offering new services.
• Maintain working relationships with existing clients to ensure exceptional service and manage sales cycle to close new business in all service categories offered.
• Drive negotiations, pricing, and execution of channel partnerships, proactive bids, and proposals using
  business value analysis.
• Demonstrates market expertise and a deep understanding of target customers’ demographics to steer customer decisions toward the company’s solutions and products.
• Create & articulate compelling value propositions for Asharami Innovations’ services, shaping messaging and positioning across owned, earned, and paid media.
• Achieve sales goals by assessing current client needs and following a defined selling process with potential buyers, often utilizing product demos and presentations.
• Utilizes insights from market research to inform strategy and direction and receives feedback from customers
  for product and service improvement.
• Conducts post-sales engagement by visiting customers to discuss service enhancement.
• Collaborate with team members and external partners for content development and deployment.
• Manage, track, and analyze key metrics to monitor marketing campaigns KPIs for customer traffic and acquisition, Ad performance, and create strategies for improvement.

Requirements

• 4+ years of experience in a B2B and/or B2C Sales and Marketing role especially in Fintech or E-commerce
• Excellent communication, interpersonal, problem-solving, presentation, and organizational skills
• Highly skilled at sales, people management, and business development and the ability to inspire a team of like-minded go-getters to achieve goals.
• Excellent interpersonal skills, ability to negotiate and develop rapport with clients and partner.
• Proven track record in B2B sales and negotiation. Highly motivated and target driven.
• Personal integrity and professionalism
• Proficiency in MS Office, Content Writing, and CRM software
• Experience with service pricing and negotiations.
• With experience in creating and executing successful digital and offline marketing campaigns, I leverage both qualitative and quantitative data and feedback.

Application Closing Date
23rd March, 2025.