Head of Market Intelligence / Research at Reliance Health Full Time

Reliance Health is currently looking for a head of market intelligence / research for immediate employment. Interested persons are expected to apply. Kindly go through the full details of this position below:

Job Title: Head of Market Intelligence / Research

Location: Lagos
Job type: Full time
Department: Brand and Growth

Description

• The Head of Market Research will partner closely with product and brand marketing to drive the research and insights strategy.
• The ideal candidate will be both analytical and creative, collaborative, and act like an owner.
• We’re excited about research leaders who have a strong results orientation and know how to create value in an agile, fast-paced, high-performing environment.

Job Responsibilities

• Initiate, lead, and execute research to answer high-priority business questions such as: Business Health (e.g. NPS, Brand Trackers), Product and Marketing Assessment (e.g. Features tests, Concept Testing), Audience and Category assessments (e.g. Audience Segmentation and Targeting)
• Design and recommend the best research methodology (qual / quant / behavioral)to answer complex business questions and manage end-to-end research projects, building on expertise in research and statistics to address key business challenges
• Scope and design global research projects /action plans with key business goals and planning timelines in mind
• Draft questionnaires and discussion
• Manage end-to-end project set-up and execution (in-field) in close collaboration with the research operations team
• Analyze data (using a variety of tools and resources) – includes survey-based data and linking to behavioral data when relevant
• Translate research findings into clear business implications and drive increased interest for research through internal presentations, conference participation and events
• Work closely with Product and Brand Marketing Stakeholders to ensure insights are converted to action
• Ability to deliver on strategic research and insights, change stakeholder perceptions on product roadmap decisions and elevate the Market Research team by introducing new research methods
• Ability to proactively shape and lead Sales Solutions market research prioritization through collaboration with cross-functional partners including product and brand marketing, UXR, product and business operations
• Ability to recommend and execute on appropriate methodology based on business need and resourcing parameters – may include more in-depth in-house quantitative research, agile/quick-turn methods, and/or leveraging external research agency partners, as well as mix of ad hoc and tracking/programmatic research
• Developing a curiosity and understanding around B2B sales and the behavior and mindset of sales professionals

Requirements

• BA or BS Degree
• 7+ years of market research experience (e.g. designing questionnaires, data analysis/synthesis)
• Experience with qualitative and quantitative research, synthesizing key implications
• Experience working with and analyzing large data sets
• Experience with influencing decisions in complex, matrixed organizations
• Understanding of SaaS sales products and B2B research experience is a plus
• Strong leadership and communication skills
• Ability to analyze complex data sets
• Advanced level in Excel and PowerPoint

Benefits

• Join a market leader within the Insurance space
• Attractive Salary & benefits
• Unlimited leave days
• Fantastic work culture
• Work and learn from some of the best in the industry
• Great work-life balance

Application Closing Date
Not Specified.