Digital Marketing Specialist at Premier Hub Innovation Center Full Time

Job Title: Digital Marketing Specialist

Location: Onike – Yaba, Lagos
Employment Type: Full-time

Job Description
What You’ll Do:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Coordinate with sales team to create marketing campaigns
• Oversee and manage all contests, giveaways, and other digital projects.

Qualifications
What You’ll Need:

• Bachelor’s Degree in a related field.
• 3 – 5 years’ Digital Marketing experience in a Tech Hub
• Knowledge of desktop publishing software (InDesign/Photoshop).
• Excellent verbal, written, and interpersonal skills.
• Good time management and organizational skills.
• In-depth Knowledge of SEO, Social/Digital Media
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

Application Closing Date
Not Specified.