Team Member, Market Service Executive: Mobile, App & SEO Specialist at First Bank of Nigeria Limited Full Time

Job Title: Team Member, Market Service Executive: Mobile, App & SEO Specialist

Job Identification: 430
Location: Lagos

Job Objective(s)

• Responsible for managing all SEO activities such as link building and keyword strategy to increase rankings of website/webpages on all major search networks.
• Manage execution of paid search campaigns.
• Responsible for creating, maintaining and implementing the source code to develop mobile apps and programs that meet the needs and requirements of the clients using the computer programming languages.

Duties & Responsibilities

• Develop adaptive webpages, landing pages, microsite etc. for digital marketing campaigns in line with defined brand guidelines
• Perform routine troubleshooting of the mobile sites and Apps to resolve identified issues
• Conduct routine test on mobile sites and Apps content to ensure clear display and fast page loading times.
• Work closely with computer analysts and engineers in applying the various languages for creating and developing the mobile Apps.
• Design prototype applications, provide the unit structure and help the application development team or stakeholders in the plans.
• Test built Apps and following due diligence in trademarking and placement in mobile App stores.
• Ensure all App stores vetting process are followed
• Work with the strategy and campaign management team leads and Digital Lab department to ensure all App are well advertised and used
• Advise and implement necessary mobile sites and Apps security standards.
• Develop reports for relevant stakeholders describing usage rates and engagement levels
• Resolve reported content issues
• Resolve all issues identified from Crawling Information tool and fix all broken links
• Upload and remove digital content on site and Apps as required
• Maintain and manage relevant software and ensure they are u to date per time
• Identify and recommend improvement opportunities for FirstBank’s, Groups and FBNHoldings mobile sites and Apps.
• Regular site audits and vulnerability checks.
• Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.
• Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
• Work with agencies to execute and optimize paid search campaigns.
• Support in campaign planning.
• Perform A/B test for landing pages, messaging and multiple user experiences.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Job Requirements
Education:

• Graduate Degree in Marketing, Social Sciences and / or Information Technology or related discipline
• A Degree in Computer Science or Information Systems puts a candidate leaps and bounds ahead of the other job applicants.
• Digital Marketing certification will be an added advantage
• Professional certifications in related field.

Experience:

• 7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage.
• Certification in related field is an added advantage such as Certified Internet Webmaster (CIW), Java Script Specialist
• Good understanding of mobile app ecosystem – Android, iOS, Blackberry, Windows phone, Symbian is required
• Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage.
• Demo of Apps built (if any) will be an added advantage.

Application Closing Date
3:40 PM: 23rd January, 2022.