Manager, Frontline Marketing at the Coca-Cola Company Full Time

Job Title: Manager, Frontline Marketing

Job ID: R-103048
Location: Lagos
Employment Type: Full-time

What You will Do For Us

• Develop the integration and execution of marketing plans in country/region with the relevant bottling partner. Also integrate plans with local commercial strategies together with country team and bottler (objectives, DME investments, tracking execution and success metrics, activity calendars, including Innovation projects and end to end marketing.
• Provide input on Regional brand plans (activities, calendars, execution of allocated Direct Marketing Expenses and local innovation opportunities.
• Co-create on development of market-level innovation projects
• Oversee localization and real-time amplification of campaigns within the country/region, providing input to relevant Operating Unit team.
• Manage brand activation at the local level, including POSM activations, consumer promotions, experiential marketing, and events (leveraging mkt assets), in coordination with bottling partners
• Lead country/region marketing preparation and participation in key business System Review meetings. Support coordination of Country routines together with Country Managers.
• Identify needs for campaign localization or customization as necessary.
• Provide input on media buying (in partnership with internal media team and agencies).
• Work closely with Platform services to ensure timely procurement process management and compliance related to brand activations.

Education Requirements

• Bachelor’s Degree in Marketing or related fields

Related Work Experience:

• 4 years marketing and leadership experience.
• Business and commercial acumen.
• Experience working in cross-functional and cross-geographical teams is preferred.
• FMCG Experience is an added advantage

Functional Skills:

• Brand activation and execution of marketing plans
• Project Management
• Business / Commercial Acumen
• Relationship management (with internal & external stakeholders)

Skills:

• Media Planning; Influencing; Sponsorships; Local Advertising; Shopper Marketing; Online Marketing; Marketing Activation; Consumer Segmentation; Digital Media Strategy; Competitive Assessments; Creative Briefs; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Management; Team Management

Application Closing Date
Not Specified.