Digital & Content Marketing Specialist at Careers Verified Full Time NEW

Job Title: Digital & Content Marketing Specialist

Location: Lagos
Employment Type: Full-time

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple channels
• Create, design, and edit content for company image, communications, sales generation, and advertisement
• Plan and execute SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build, and maintain social media and brand presence
• Measure and report performance of digital marketing campaigns, assessing against goals (ROI and KPIs)
• Identify trends and insights, optimizing spend and performance based on insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Generate content for direct sales and marketing proposals across all products and services
• Evaluate emerging technologies and provide thought leadership on adoption.

Requirements

• BS / MS Degree in Marketing or a related field
• Proven work experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Great skill set in graphic designing and branding directing/conceptualization.

KPIs:

• Effective communication across all sales & marketing personnel
• Positive analysis or insights/derived data to include engagement, lead generation, and turnover
• On-time management of sales leads
• Design alignment in line with brand representation
• Increase in productive cost management in terms of advert budget yielding results
• Increase profit margin in line with positive sales turnover
• Increase client database.

What We Offer

• Salary: N150,000 – N250,000 / month.
• Competitive salary and benefits package
• Opportunity to work with a dynamic and growing company
• Professional development and training opportunities
• Collaborative and supportive work environment.

Application Closing Date
25th February, 2025.