Manager – Customer Value Management MoMo PSB at MTN Nigeria Full Time

Job Title: Manager – Customer Value Management MoMo PSB

Job Identification: 2604
Location: Victoria Island, Lagos
Job Category: MTN Level 3
Job Schedule: Full time
Reports To: Head Business Development
Division: MoMo Payment Service Bank

Mission

• Drive the development and execution of Fintech advanced products & services Customer Value Management strategy, in line with the group mandate: customer acquisition, development and retention by understanding the customer base, including defining the requirements, setting goals and monitoring the metrics. Lead the design of all localized CVM campaigns, track roll-out and measure effectiveness.

Description

• Develop and implement the medium to long-term strategy for Customer Value Management proposals and ensure alignment of the initiatives undertaken in line with the group strategy and mandate
• Review CVM initiatives and support the corrective actions
• Work with MTNN CVM team where required regarding customer data management and data structures for Fintech
• Analyze customer base trends and highlight areas of the business that needs to be developed further to increase customer usage, revenue and retention
• Analyze customer base revenue and usage to determine upsell and cross sell value propositions
• Own the development and implementation of the CVM programs and projects, ensuring localized nuances specific to Nigeria are adequately factored in
• Lead campaign design, production, test, roll-out, assessing commercial return and evaluation
• Develop comprehensive loyalty and rewards campaigns across various customer segments  (Local Campaigns)
• Monitor and ensure all local CVM campaigns are reliably executed in systems and other customer touch points
• Translate business requirements and CVM strategy into data related insights
• Define base offers and provide input into proposition design
• Set up and execute comprehensive base management dashboards
• Analyze customer base trends and highlight areas of the business that needs to be developed further to increase customer usage, revenue and  retention
• Report on daily, weekly and monthly basis in order to grow the value of the in-life revenue and loyalty of the customer base
• Construct, implement/fine-tune methods, processes/systems to enhance effectiveness/meet MoMo PSB business objectives
• Provide monthly reporting on impact both financially and operationally CVM Management programs
• Identify innovative ways of doing direct marketing to customers aside from SMS blasts/broadcasts
• Manage the post-activity reports and in-depth performance evaluation to determine how existing decisioning rules can be enhanced to drive increased business benefits
• In line with Group guidelines prepare the detailed Monthly BTL Plans to be followed by the Campaign Management team. Report progress, risks, and issues to be acted upon
• Other tasks and duties, as assigned.

Requirements
Education:

• First Degree in any related discipline
• Relevant post graduate qualification is an advantage
• Fluent in English.

Experience:

• 6 – 13 Years’ experience including:
  • Experience in Fintech, banking or Financial Services
  • Experience in developing and deploying CVM campaigns in the Telecom/Financial/Consumer industry
  • Experience working in a global/multinational enterprise with a good understanding emerging markets is preferred.

Application Closing Date
25th April, 2023.