Brand Manager at a Digital Banking Institution – Enroyale Consulting Full Time

Enroyale Consulting is currently seeking for application from qualified applicants to fill the vacant position of Brand Manager. interested and qualified applicants can apply via the details below

Job Title: Brand Manager

Location: Central Business District, Abuja (FCT)
Employment Type: Full-time

Job Description

• Develop and deliver well-executed and effective corporate publications and advertising
• Manage the relationship with local media including proactive issuing of press releases and management of all press enquiries.
• Craft and hone the brand positioning, architecture and story and inspire how it is communicated across segments and marketing communications.
• Build and manage a system to track and report on the brand’s growth and perception among our audience in the emerging category
• Champion market research to understand our evolving position in the market place
• Stay abreast of cultural and marketplace trends as they relate to the business
• Gain insight into our audience and how to influence prospective customers, and test messaging.
• Build a deep understanding of our target audience segments, including sizing, attitudes toward the category, and purchase drivers to inform strategies and optimal investment levels
• Develop digital communications including email to achieve corporate objectives.
• Create marketing and promotional materials, both print and electronic.
• Design and launch email marketing campaigns.
• Recommend, implement and maintain site design and operation.
• Conduct extensive media outreach
• Develops and implements a communications strategy for the corporation that builds and maintains a positive corporate brand.
• Oversees corporate communications and branding in various online and print platforms such as LinkedIn, Twitter, Facebook, and industry magazines.

Qualifications

• Bachelor’s Degree / Master’s Degree qualification
• Candidate should have 2 years experience in similar role in a Digital / Microfinance / Commercial bank
• Experience in social media, brand strategy development and management experience; fintech / B2C experience is a plus
• Prior experience working on AI projects and should Poses AI skills
• Deep experience in leading integrated marketing strategies with expertise across all aspects foundational brand strategy, brand architecture work, and communications planning
• Past experience building audiences online
• Ability to identify and track relevant community KPIs
• Entrepreneurial spirit: comfortable building proposals, methodologies, and frameworks from the ground up
• Can craft and represent a strong recommendation with rationale while inviting discussion and collaboration
• Ability to influence and independently manage stakeholders, both internally and externally

Application Closing Date
23rd August, 2022.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.