Marketer at Alan & Grant Full Time

Job Title: Marketer

Location: Lekki Phase 1, Lagos
Industry: Real Estate / Property Management

Job Description

• Crafting strategies including Digital, Advertising, Communications, etc
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives
• Manage the marketing plan budget and establish goals and objectives for all marketing activity, and track results and report on completion with company management contacts on a regular basis.
• Stay abreast of current market conditions and trends and incorporate new innovations into company marketing plans—this includes the production and distribution of marketing plans to channel partners and enterprise customers.
• Ensure that all marketing material, and all initiatives, represent value to enterprise customers, including webinars, white papers, and case studies.
• Manage the company’s website, blog, SEO/SEM programs, resource center, and other marketing initiatives.
• Conduct surveys as needed to determine position in the market and advance aggressive marketing plans targeted to addressing customer needs.
• Own and manage all trade show exhibits and events.
• Own communication of marketing information throughout the company as requested and/or required.
• Own the cost-effective distribution of literature and technical information, as well as the maintenance of the library of all marketing material and projects.

Requirements

• B.Sc or M.Sc in Marketing or relevant field
• Work experience as a Real Estate Marketer
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Ads
• Experience with CRM software
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
• Demonstrable experience of building and executing a marketing strategy that positively impacts awareness and pipeline growth.
• Excellent written skills with the ability to present at board level and inspire a team.
• Broad experience across online and offline marketing channels.
• Excellent relationship building skills.
• Track record of managing external marketing agencies.
• Budget management experience.

Application Closing Date
Not Specified.