Content Marketer at TradeDepot Full Time

Job Title: Content Marketer

Location: Lagos
Employment Type: Full-time

Job Description

• We are looking for an analytical thinker with an audience-first mindset for the role of content marketer.
• Our ideal candidate is a creative marketing professional, preferably with a writing background and a flair for analytics.
• You should be able to develop engaging content to attract and retain customers.
• Ultimately, you should be able to expand our company’s digital footprint, brand awareness and customer acquisition.
• As Content Marketer, you will create and manage the distribution of content to grow App Downloads and drive other in-app customer actions.
• S/he will require excellent interpersonal communication skills, as well as demonstrate sound decision-making ability.

Responsibilities

• Own the top-bottom process of driving user engagement and actions through exciting and engaging content techniques.
• Undertake content marketing initiatives to achieve business targets
• Planning, writing and mobilizing engaging and result-oriented content strategies across all platforms.
• Driving organic traffic and engagement that translates to user sign-ups and other in-app actions.
• Finding and exploring new routes or platforms to reach your target audience, when/how they use them, and disseminate content accordingly.
• Measuring the results of content marketing initiatives to inform future content marketing efforts.
• Working alongside a team of creatives to produce visuals (still and motion) that will deliver specific content objectives.
• Implementing SEO best practices.
• Designing and implementing creative marketing strategies to disseminate content.
• Managing a content marketing budget.

Requirements

• Bachelor’s Degree in Marketing, Communications or related field
• At least 2 years relevant work experience.
• Proficiency in MS Office and WordPress or other Content Management Software
• Data-driven and highly analytical.
• Proficiency with Google Analytics.
• Proficiency with social media analytics.
• Time management skills.
• Excellent interpersonal skills.
• Excellent written and verbal communication.

What’s on Offer?

• Attractive Salary & Benefits
• Fantastic work culture
• Strong opportunities to progress your career.

Application Closing Date
10th April, 2022.

Method of Application
Interested and qualified candidates should forward their CV to: [email protected] using “Content Marketer” as the subject of the email.

Note: Due to volume of applications, only shortlisted candidates will be contacted.