Digital / Campaign Manager at Fadac Resources and Services Limited Full Time

Job Title: Digital / Campaign Manager

Location: Lagos

Responsibilities

• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
• Supervise theexecution, monitoring and measurement of marketing campaigns and their success
• Ensure campaign implementation follows organizational guidelines
• Recruit and train talent for the successful implementation of marketing campaigns
• Compile regular reports of campaign performance and results
• Improve new campaigns using data and feedback from existing and previous projects
• Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
• Manage the procedure, implementation, tracking and measurement of marketing campaigns.
• Execute campaign effectively, on schedule and on budget
• Write, edit and proofread copy for promotional materials within marketing campaigns and utilize staff and resources to produce quality content for execution
• Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
• Maintain regular measurement of the ROI of campaigns.
• Ensure accuracy of marketing materials and provide formal sign off if necessary.
• Collect and use data to inform new campaigns and the evaluation of existing campaigns.
• Monitor all outlets and resources for campaign impact and progress and keep abreast of current trends in marketing.
• Meet with all new clients to identify and conceptualize campaign strategies
• Locate and secure talent and resource before campaign launch
• Train and groom all resources for optimum efficacy.

Job Requirements

• Minimum of B.Sc qualification
• At least 5 years experience in digital Marketing and 2 years as a campaign Manager
• Be a critical thinker with strong problem-solving skills.
• Exceptional project management and communications skills are essential.
• Have proven experience of managing B2B and B2C campaigns.
• Understand current marketing trends.
• The ability to successfully manage multiple campaigns running at the same time.

Application Closing Date
15th March, 2022.