Consumer Insight Manager at Flour Mills of Nigeria Plc Full Time

Job Title: Consumer Insight Manager

Location: Nigeria

The Purpose

• We are looking for a Consumer Insight Manager who will drive businesses growth through deep consumer, customer, and market understanding.
• To succeed in this role, you must be able to monitor data on trends on Consumer behavior, market and competition and as well advise the business as appropriate.

The Job

• Develop and synthesize insights into frameworks that inform brand strategy and drive key business decisions across product and marketing.
• Drive an integrated market research strategy and plan to proactively provide a comprehensive view of the customer, market, and Golden Penny Brand.
• Manage all aspects of primary research, including partnering with key stakeholders to frame problems, designing research methodologies, implementing high-quality data collection, and analyzing results.
• Translate research findings into clear and actionable insights through thoughtful data collection, in-depth analysis, sharp observations, smart story-telling, and compelling presentations.
• Act as point of contact/owner for a wide variety of marketing data sources.
• Manage research relationships with external vendors (Agencies)and internal partners on design, execution, analysis for Primary and Secondary market research.
• Review research brief /proposal to ensure most efficient execution.
• Support the team in developing and representing the “voice of consumer” through thoughtful data collection, insightful observations and careful analysis.

The Person Must

• Be a good team player.
• Have excellent communication, interpersonal & reporting skills.
• Strong analytical and critical thinking.
• Time management skills.

Qualifications

• A Degree in Business Admin / Social Sciences, Psychology, Sociology or related courses from any other related course from a reputable university.

Experience:

• 8 – 10 years cognate experience in a research agency with international affiliation or experience of Consumer Insights in another FMCG organisation.

Application Closing Date
Not Specified.