Marketing Manager at Alan & Grant Full Time

Job Title: Marketing Manager

Location: Lagos
Job Type: Full time
Industry: Fashion

Job Summary

• The job holder will be required to design and implement comprehensive marketing strategies to create awareness of the  company’s business activities.

Duties and Responsibilities

• To oversee and be accountable for all activities and performance of the marketing department – Public Relations, Content, SEO, SEM, Performance Marketing, CRM, Brand Marketing, and Marketing Operations departments.
• To initiate and implement measurable strategies that aid in driving the business’s revenue goals and increase awareness at all levels of the business’s reach.
• To partner closely with the Customer Experience Management & Commercial planning teams for the creation of plans and strategies that will have a vast consumer outreach reflecting the targeting, segmentation, and value proposition development of the business.
• To ensure the establishment of first-class online presence that will drive aggressive awareness for the business and significantly assist in the acquisition and retention of the business’s consumers.
• Spearhead the creation and maintenance of the organization’s digital footprint, while effectively utilizing SEO, SEM.
• Ensure the delivery of market research, business intelligence, consumer insights, and reporting required to guide executive-level decision-making.
• Provide ongoing tracking, measurement, KPI, and ROI analysis for the team’s marketing initiatives and campaigns to provide clear, actionable insights that inform and inspire communication for strategic calendar and brand initiatives.
• Lead the development of integrated marketing plans by brand, including strategies and tactics that increase brand awareness, relevancy, and generate demand. This also includes calendarization to connect key messages across all touchpoints with synchronized timing.

Requirements

• First Degree in Marketing Business or any related field from a reputable higher institution.
• Minimum 10 years’ experience in a similar role.
• Membership of a recognized professional body is an added advantage.

Application Closing Date
Not Specified.