Manager – Digital Marketing, Marketing at MTN Nigeria Full Time

Job Title: Manager – Digital Marketing, Marketing

Job Identification: 2116
Location: Ikoyi, Lagos
Division: Marketing
Job Schedule: Full time
Job Category: MTN Level 3
Reports To: Senior Manager Brand Management

Mission

• Develop digital marketing and brand engagement plans across all digital channels and touch points. This includes but not limited to digital advertising, content strategy, social media, web etc.
• Develop, execute and manage all digital campaigns for the MTN Brand, in line with MTN’s digital strategy and other divisional initiatives.

Description

• Develop, execute and implement MTN’s Digital marketing plans across all Digital media, Social media, web etc.
• Implement annual and tactical Digital Marketing plans to deliver on set business KPIs on brand engagement and product and services adoption
• Drive performance and attribution for all product and services campaigns.
• Drive an increase in MTNN’s Brand Health Tracker and Brand Net Promoter Score
• Maintain market lead as the number one  Digital brand in the Telco space on website ranking, followership and engagement
• Develop, execute and manage all digital campaigns for the MTN Brand, in line with MTN’s digital strategy
• Develop content strategy and innovative social media engagement initiatives to drive brand differentiation and affinity
• Drive campaign performance and conversion using SEO/SEM, re-marketing, display advertising leading to attribution, referral marketing, content marketing etc.
• Assist the Senior Manager Digital Marketing in effectively providing guidance to internal stakeholders in the development and deployment of content and creatives for optimal efficiency
• Prepare campaign reports and overall web/social channels performance
• Maintain and manage the company’s website and all related websites for better user journey and website ranking
• Manage in-house creative department to ensure alignment of all brand communication with the MTN Group CI
• Manage the creation of all project documentation (plans including communication; project; risk and stakeholder management plans)
• Analyze and interpret user journey stats in order to improve the customer experience
• Lead team to prioritize and implement all approved initiatives to deliver on set business objectives
• Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.

Requirements
Education:

• First Degree in a Business-related or any Social Science discipline
• A post-graduate degree in Marketing, Digital Marketing, Business Administration or a related discipline will be an added advantage
• Relevant certification in Digital Marketing
• APCON Certification
• Fluent in English.

Experience:
Experience: 6 – 13 years’ experience which includes:

• At least 4 years in digital marketing driving digital strategy & advertising
• At least 1 year core marketing experience
• Experience in leading teams and agency relationships in planning and developing digital campaigns
• Proficiency in the use of Digital Marketing tools like, Google analytics, Mix Panel, Apps flyer, Metabase, Data studio, MailChimp etc.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Strong communication and writing skills
• Interpersonal skills
• Project Management skills.

Application Closing Date
13th March, 2023 (11:59 PM).