Analyst – Campaign Management, Marketing at MTN Nigeria Full Time

MTN Nigeria is currently looking for a marketing for immediate employment. Interested persons are expected to apply. Kindly go through the full details of this position below:

Job Title: Analyst – Campaign Management, Marketing

Job Identification: 1913
Location: Ikoyi, Lagos
Job Schedule: Full time
Job Category: MTN Level 2
Reports To: Manager Campaign Management
Division: Marketing

Mission

• Assist in the development, implementation and measurement of various Below The Line (BTL) campaign programmes that focus on customer retention and customer life-cycle management.
• Also leverage the outbound and inbound channels for campaign execution aimed at reducing churn and increasing customers’ spend.

Description

• Develop and execute BTL with the aim of generating incremental revenue and reducing churn on the network
• Manage the implementation, tracking and measurement of marketing campaigns
• Write, edit and proofread campaign scripts to ensure the best and effective marketing communication is achieved to drive campaign uptake and improved campaign success rate
• Regularly monitor and measure ROI of campaigns and take key decisions regarding continuity or modification of campaigns
• Collect and use data to inform new campaigns and the evaluation of existing ones
• Analyse outbound and inbound campaign results and propose recommendations to the business based on campaign performance and evaluation
• Execute overall customer base strategy to include but not limited to acquisition quality, welcome engagement campaign, upgrade and cross sell strategy, base migrations and retention strategy
• Utilize both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment and evaluation
• Contribute and participate in campaign idea generation meetings and cross functional Customer Lifecycle Management meeting as required
• Analysis of the customer base to identify segments that have revenue upliftment opportunity or who are at risk that require campaign intervention
• Take ownership of the Go-to-market process, ensuring all processes and customer journeys are designed and followed
• Design monthly campaign calendar and campaign plan for execution ensuring timelines are met and targeting is in line with strategy
• Perform any other duties as may be assigned by the Manager, Campaign Management

Requirements
Education:

• First Degree in any related discipline
• Fluent in English.

Experience:

• 3 – 7 years’ experience including:
  • Experience in Database/Direct Marketing or Product Management in telecommunications industry
  • Expertise in experimental test design
  • Experience in developing test design, significance testing, establishing error ranges, and key success metrics
  • Experience with major campaign management platform(s) within telecoms industry
  • Demonstrable data-mining, analytical skills and segmentation techniques
  • Experience working in a medium sized organization
  • Good understanding of customer data analysis, propensity modelling and segmentation techniques; excellent understanding of data manipulation and interrogation techniques.

Application Closing Date
6th February, 2023 (11:59PM).