Frontline Marketing Director – Nigeria at the Coca-Cola Company Full Time

Job Title: Frontline Marketing Director – Nigeria

Job Requisition ID: R-76564
Location: Lagos
Job Type: Full time
Travel Required: 26% – 50%
Relocation Provided: No

Job Description Summary

• Front-Line Marketing Region Lead (Marketing Director)-Nigeria
• Reports To Africa Operating Unit Front-Line Marketing Lead (Senior Marketing Director)

Focus, Scope, & Impact:

• The Front-Line Marketing Region Lead will:
  • Drive bottler alignment on the marketing agenda: portfolio priorities, consumer insights and category/brand strategies and plans (objectives, DME investments, execution and success metrics, activity calendars, including Innovation projects and end to end Campaigns) in partnership with C&CL and Franchise Leadership.
  • Provide input on Operating Unit-and Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
  • Provide market input for the development of Operating Unit- and market-level IMX campaigns and approve commercialization of Innovation projects and (as applicable)
  • Orchestrate localization and real-time amplification of IMX campaigns within the Franchise unit, providing input to Operating Unit IMX team
  • Review and approve the marketing plans and integration of plans in country/region with the relevant bottlers. Oversee plans at local level, including POSM activations, consumer promotions, experiential marketing and events (leveraging mkt assets)
  • Lead franchise marketing preparation and participation in key business System Review meetings. Show case Best Practice models that can scale to other Regions
  • Lead briefing of adhoc requests based on dynamic market needs and Bottler requests linked to key business priorities- working with Category Leads to decide on best response plan
• OU Front-Line Marketing Region Lead will carry out duties through their team (including situational coaching and talent development) ; and interacting regularly with OU Frontline Marketing Lead and Franchise Leadership team to deliver the plan as measured by volume, share and profit

Role Requirements
Experience:

• Significant marketing and leadership experience (12-15 years), including leading large teams (20+ people)
• Direct experience with marketing activation
• Business and commercial acumen, including financial expertise
• Experience working with The Coca-Cola Company external partners (bottlers and customers)
• Experience working with marketing in large regions preferred
• Experience working in cross-functional and cross-geographical teams is preferred

Work Focus:

• Ability to provide nuanced franchise unit-level input on marketing strategy and plans (e.g., consumer / shopper insights) and other key elements of broader operating unit / global strategy, as necessary
• Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
• Ability to identify needs for campaign localization or customization as necessary
• Ability to guide media buying (in partnership with Mkt procurement), as necessary

Communication Focus:

• Role will require frequent communication with OU Marketing Lead, OU Category Leads, OU IMX team, Operating Unit C&CL team, PACS/Legal team and Franchise Leadership Team
• Role will also interact frequently with Bottlers and external parties (activation agencies, media)

Market Scope:

• Nigeria (NG)

Skills:

• Brand Architecture, Brand Positioning, Channel Management, Competitive Market Analysis, Creative Briefs, Digital Media Strategy, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, People Management, Problem Solving, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team Management

Application Closing Date
11th September, 2022.