Media & Partnerships Manager at Guinness Nigeria Plc Full Time

Job Title: Media & Partnerships Manager

Reference ID: JR1060756
Location: Ikeja, Lagos
Employment Type: Full Time

About the Role

• The role is accountable for leading connections planning, media strategy and development of our media participation model, as well as managing and delivering productivity savings across our portfolio.

Your Role

• Integrated Marketing Communication Development:  lead local media agency partners to amplify the brands’ core creative idea into key connection points with emphasis on media (paid).  Apply best media practices from global/regional sources and implement emerging media frameworks
• Media / Asset Strategy Development:  partner with Brand team, Procurement team, Consumer Connections team and agency partners to optimize media investment strategies and plans.  Analyse media impact on core brand & business metrics; develop and implement media strategy, ultimately generating greater effectiveness and efficiencies of our IMC plans
• Agency Relationship Management:  Lead media agency relationship, managing resource allocation and quality control (timing, cost, creative delivery).  Maintains contacts within the media industry. Participate in the negotiation and maintains relationship with media suppliers.
• Plan Execution: Lead to full execution of media plans within IMC plans—ensuring clear links to core creative idea and leveraging brand strategies.  Manage clear processes/routines with key partners (e.g. media owners, brand ambassadors, agencies, etc.) to ensure plans are executed on time/ in-budget and coordinated across key constituents as needed.  Manage clear execution and related “post-mortems”.
• Seek and secure Portfolio partnership opportunities that deliver incremental value and create competitive advantage for Guinness Nigeria portfolio of brands
• Pursue Innovation – Anticipates future trends and generate in collaboration with media partners new or unique solutions that support the achievement of GN brands ambition to be most salient no 1 for emotion in our key battle ground.

Experience Required

• University Degree in any of the numeric disciplines / Marketing or other related discipline preferred though not essential.
• 5-6 years’ experience either within an FMCG organization with a media planning, sponsorship & key media assets focus, or a media agency background
• Proficient-Expert level in media analytics to identify and optimize media investment strategies and plans to connect with our consumers. Analyze media impact on core brand metrics and business metrics.
• Proficient-Expert level in leveraging financial rigor to prioritize and allocate resources effectively.
• Proficient-Expert level in measuring financial and equity impact of investments and institutionalizes learnings

Application Closing Date
Not Specified.