Senior Marketing Executive at Leoht Africa Events Full Time

Leoht Africa Events is one of Africa’s leading events organisers, producing and delivering innovative and market-leading events. We bring International exhibition experience, Africa’s leading exhibitions network and a depth of on-the-ground experience combined with access to a global sales network uniquely qualifies it to produce world-class expos geared to an African market.

We urgently require the services of a qualified personnel to fill the vacant position below:

Job Title: Senior Marketing Executive

Location: Lagos

Job Description

• An opportunity has arisen for a highly motivated and creative Senior Marketing Executive to join our growing marketing team.
• The successful candidate will help to plan, organise and execute innovative marketing campaigns across a portfolio of international projects.

The Candidate

• Supported by the Marketing Manager, the successful candidate will be responsible for the planning and implementation of global marketing campaigns of the highest standard delivered on time and within budget.
• The ideal candidate will be highly creative and an excellent team player with the ability to organise their time to manage multiple projects. Experience of a similar B2B role is essential.

Key Responsibilities

• Planning and delivering cross-channel marketing campaigns with support from the Marketing Manager in line with the event or project objectives
• Assisting with the design, production and distribution of all promotional materials relating to the portfolio
• Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures
• Maintaining and updating conference websites
• Using digital channels and technologies to enhance the online presence of the business
• Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan
• Continuous analysis and evaluation of marketing campaigns to improve performance
• Assisting with the PR activity, researching material for press releases, building relationships with relevant press and partners
• Building and managing relationships with external suppliers and negotiating prices
• Working with key media & association partners to secure valuable external promotions for the conferences
• Carrying out competitor analysis to identify potential threats and opportunities

Knowledge, Skills and Behaviours

• Previous solid experience in a Marketing Executive role in a B2B events role
• Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media
• Proficient in Microsoft Excel, Word and PowerPoint
• Experience using a CRM system such as Microsoft Dynamics or Salesforce
• Enthusiastic & confident attitude with a problem-solving approach to tasks
• Highly creative and imaginative
• Highly organised and flexible
• Commercially minded and motivated to succeed
• The ability to articulate and be naturally persuasive
• Exemplary verbal and written English
• Willing to travel (Local and International)
• Excellent interpersonal, verbal and written communication skills
• Excellent time management skills and the ability to meet deadlines
• Excellent attention to detail
• Strong analytical skills to interrogate data and draw conclusions
• Literate and numerate
• A keen interest in developing a Marketing career.

Application Closing Date
2nd August, 2021.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.