Digital Marketing Manager at Strings Nigeria Full Time

We are seeking competent, self motivated, hardworking and result driven professional to fill the position below:

Job Title: Digital Marketing Manager

Location: Port Harcourt, Rivers

Description

• If you live and breathe marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated marketing campaigns from concept to execution.

Responsibilities

• Manage social media marketing campaigns and day-to-day activities including:
• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content (images, video, written and audio/podcast).
• Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create and manage promotions and social ad campaigns, being sure to integrate with the company’s overall marketing campaign plan and channels.
• Monitor online reviews and respond to each review timely and with care.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Develop and implement a comprehensive marketing plan.
• Develop organizational elements in order to implement a proactive process for capturing happy, loyal customers.
• Implement ongoing education to remain highly effective.
• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
• Any other related function as assigned by management.

Requirements
Qualifications and Experience:

• Possesses knowledge and experience in the tenets of traditional marketing. A marketing degree is welcomed but not required with relevant work experience.
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Exhibits the ability to jump from the creative side of marketing to the analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Displays ability to effectively communicate information and ideas in written and video format.
• Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Makes evident good technical understanding and can pick up new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
• Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

Benefits
Depends on experience.

Application Closing Date
Not Specified.