Apply as Digital Marketer at Babban Gona Full Time

Babban Gona Agricultural Franchise is a financially sustainable, high impact and highly scalable social enterprise, which is part-owned by the farmers it serves. Babban Gona is an innovative model designed to serve the bottom of the pyramid and transform agriculture into a job-creation engine. Through this agricultural franchise, Babban Gona offers a suite of services to smallholder farmers, helping them to overcome the challenges of fragmentation and low economies of scale.

Babban Gona is currently seeking for application from qualified applicants to fill the vacant position in the company.

Job Title: Digital Marketer

Location: Lagos
Job Type: Full Time

Key Responsibilities

• Build, plan and implement the overall digital marketing strategy; including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain Babban Gona’s social media presence
• Responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met
• Measure and report performance of all digital marketing campaigns, and assess against set goals and targets (ROI and KPIs)
• Identify trends and insights, and optimize performance based on these insights
• Brainstorm new and creative growth strategies
• Collaborate with teams members to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies; Provide perspective for adoption where appropriate
• Ensure that the company website is easily found by the target audience
• Stay up to date with the latest technology and best practices; suggest activities and strategies for improving the quality of online content
• Track and measure SEO and Google Analytics metrics and provide reports to the head of marketing
• Build an inbound marketing plan
• Research and forecast future sales and performance trends
• Lead, supervise and motivate members of the digital marketing team
• Research competitors and provide suggestions for improvement
• Keep abreast with industry, market trends and best practices.

Reporting Line:

• This position reports to Head, Brand Marketing & Corporate Communications.

Requirements
Proven Design Experience:

• Minimum of a B.Sc in Communications, Marketing, English, Journalism or any related field
• Proven working experience in digital marketing
• 2 years of hands-on experience with SEO, Google Analytics and CRM software
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Other Requirements:

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical and data-driven skill
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
• Strong organizational skills with the ability to multitask while under pressure.
• Customer service-oriented.

Start Up Environment:

• Thrives in a fast paced, start-up environment with dynamic business priorities.

Benefits

• Competitive salary
• Health Insurance
• Pension
• Performance Bonus
• Annual paid vacation
• Group Life Insurance.

Application Closing Date
Not Specified.