Data Analyst at Kuda Bank Full Time

Job Title: Data Analyst

Location: Lagos

Role Overview

• Kuda is looking for an experienced Data Analyst who can mine attribution, engagement and behavioural data to establish valuable insights and ensure we make data-driven decisions around acquisition efforts, as well as product and channel experiments.
• Our Data Analysts help solve complex problems and ensure we only focus on the highest ROI growth tactics.

Responsibilities

• Support our cross-functional team with end-to-end analyses on key growth initiatives.
• Understand our business drivers and KPIs in order to provide actionable insights and data-driven recommendations.
• Use data (across ad partners, CRM platforms and internal data sources) to understand our customers better as well as identify opportunities to improve acquisition, engagement, retention, referral and revenue.
• Produce automated tools and dashboards to facilitate company-wide awareness and understanding of key growth metrics and experiment results.
• Build and maintain growth-owned data models.
• Support integration and completeness between our growth analytics stack and the central data ecosystem.
• Develop, own and champion how we leverage data from our growth analytics stack.
• Work closely with the growth marketing team to evaluate and improve marketing campaigns, including optimising paid ad campaigns, defining metrics, and setting targets.
• Work with the life-cycle marketing team to support customer segmentation and ensure data underpins performance analysis.
• Support all A/B testing efforts and champion experimentation best practices across the growth team by consistently providing clean and accurate data.
• Support the team to navigate the evolving privacy changes.

Requirements

• Bachelor’s degree in CS, Statistics, Business, Economics, Engineering or related field
• 3+ years of working experience as a growth or digital marketing data analyst.
• Strong understanding of mobile app technologies (CDP, Attribution, CRM)
• Possess strong knowledge of mobile app growth metrics (LTV, CR%, Churn)
• Have development experience with Business Intelligence tools like Looker
• High proficiency in SQL, experience with data modelling.

Nice to have:

• Experience in the Fintech or Gaming industry
• Knowledge of African markets
• Strong understanding of SKAdNetwork
• Experience with media mix modelling.

Application Closing Date
Not Specified.