Analyst – Proposition and Customer Insights, Marketing at MTN Nigeria Full Time

Job Title: Analyst – Proposition and Customer Insights, Marketing

Requisition Number: 5567
Location: Ikoyi, Lagos
Job type: Full-time
Job Category: MTN Level 2
Reports To: Manager – Proposition and Customer Insights High Value Prepaid
Division: Marketing

Mission

• To implement, monitor and report on customer connection, usage and retention initiatives to drive achievement of business objectives for High Value segment of the consumer market.
• Provide relevant and up to date information to aid proper decision making with the authority limits of the Brand Manager.

Description

• Provide input into the development of marketing plan that plays a role in effective product development, launch and quality adoption within the High Value segment
• Monitor projects and ensure they are delivered to budget and on time.
• Implement marketing strategies and initiatives to drive acquisition, usage and revenue growth of MTNNs High Value Segment customers.
• Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
• Develop work implementation plan, ensuring it is in alignment with the business strategy of the segment.
• Continuously identify, review and monitor demographic profiles of the High Value segment customers
• Work with the Youth Segment Manager in the development of advertising/communication concepts in support of MTN’s brand building initiatives that can be successfully executed in the High Value market place
• Maintain and build the High Value brand through advertising, media and any other marketing means while managing relationship with key media agencies on a daily basis.

Requirements
Education:

• First degree in any related discipline
• Fluent in English

Experience:
3-7 years’ experience which includes:

• Customer contact and understanding of consumers
• Marketing plans, advertising materials and product life cycle monitoring
• Experience in Telecommunications Industry/FMCG

Application Closing Date
22nd April, 2025.