Chief Marketing Officer (CMO) at Vitalvida Limited Full Time

Job Title: Chief Marketing Officer (CMO)

Location: Lekki, Lagos
Employment Type: Full-time
Mode: Hybrid (Lagos-based candidates preferred for onsite leadership)
Start Date: Immediate
Reporting Structure: Reports Directly to the CEO

Summary

• We are scaling aggressively and need a hands-on CMO who can turn marketing into predictable revenue, lead digital campaigns, and drive strategic partnerships that grow our brand and bottom line.

Why This Role Matters:

• We’re building a scalable, profitable, and efficient marketing machine.
• We need a CMO who can deliver predictable growth, reduce customer acquisition costs (CAC), increase lifetime value (LTV), and form strategic alliances that expand our reach and profitability.

Your Mission:

• Lead customer acquisition, retention, and brand growth across all channels.
• Drive strategic partnerships,trade show organizers, affiliate networks, and distribution partners that directly impact customer acquisition and retention.

Key Responsibilities

• Own & Optimize CAC, LTV, and ROAS—No Excuses
• Develop & Execute Full-Funnel Marketing Strategies (Awareness → Conversion → Retention)
• Lead Paid Advertising Campaigns (Meta, Google, TikTok) to Drive Customer Acquisition
• Implement Customer Retention Systems (Email, SMS, Loyalty Programs)
• Lead Strategic Partnerships to Drive Revenue Growth
• trategicPartnerships
• Influencer/Affiliate Collaborations
• Trade Show Participation & Sponsorships
• Build a Predictable Customer Acquisition Engine
• Oversee SEO & Content Strategy for Organic Growth
• Develop UGC & Viral Content Creation Strategies
• Provide Clear Daily/Weekly/Monthly Reporting on Marketing KPIs
• Coordinate Closely with Sales, Operations, and Logistics Teams to Align Fulfillment with Marketing Pushes
• Lead Product Launch Campaigns & Growth Initiatives
• Recruit, Lead & Hold Accountable the Entire Marketing Team (Digital, Retention, Content, Creative).

What Success Looks Like:

• Consistent Customer Growth & Lower CAC
• Repeat Purchase Rates Climbing Monthly
• High-ROI Strategic Partnerships,Influencers & Affiliates
• Trade Show Presence that Converts Directly to Sales & Brand Awareness
• LTV Growth Driven by Customer Retention Programs
• 3x+ ROAS Across Paid Channels
• High-Performance Marketing Team Running Autonomously
• On-Time, Data-Backed Reports Ready Before CEO Asks.

Who You Are

• Interested candidates should possess a Bachelor`s / Master`s Degree
• 8+ Years of Senior Marketing Leadership (CMO / VP / Head of Growth)
• Proven Track Record in Scaling eCommerce/D2C Brands
• Expert in Performance Marketing (Meta, Google, TikTok)
• Experience Driving Strategic Partnerships That Lead to Sales
• Deep Understanding of CAC, LTV, ROAS, Retention
• Builder of Teams, Systems, and Processes
• Lagos-Based or Available to Be Onsite 2-3x Weekly
• Disciplined, Data-Driven, Results-Focused
• Able to Lead & Hold Teams Accountable to Clear KPIs
• Experience with StrategicPartnerships, Trade Show Planning & Affiliate Programs (a bonus).

Leads:

• Digital Marketing Team
• SEO & Content Team
• Email/SMS Retention Team
• Influencer & UGC Partnerships Team
• Creative Team (Video & Graphics).

Tools & Systems You’ll Oversee:

• Meta Ads Manager, Google Ads, TikTok Ads
• Google Analytics & Google Looker Studio
• Klaviyo / Zoho Campaigns (Email & SMS Automation)
• SEO Tools (Ahrefs / SEMRush)
• Project Management: Zoho Projects / Slack
• CRM & Affiliate Management Platforms (Optional, Depending on Partnerships).

Non-Negotiables:

• You Are Responsible for Driving Revenue Growth, Not Just Brand Awareness
• You Lead Strategic Partnerships that Convert Directly to Orders & Revenue
• You Deliver Reports, Not Excuses—Daily, Weekly, Monthly KPIs Must Be Ready
• You Align Marketing with Sales & Ops to Ensure Fulfillment Matches Demand
• You Treat the Company’s Profitability Like Your Own.

This Role is For You If:

• You’re a Growth-Focused CMO Who Delivers Profitable Sales
• You Can Form Strategic Partnerships That Drive Scale
• You Are Data-Obsessed & ROI-Focused
• You Can Build a Marketing Machine That Scales High Volume Orders Without Chaos
• You’re Ready to Lead & Hold a Team Accountable at the Highest Level.

Salary
N400,000 – N900,000 monthly + Performance Bonuses.

Application Closing Date
Not Specified.

Note: Only serious, qualified candidates will be contacted.