Analyst – Campaign Management, Digital Services at MTN Nigeria Full Time

Job Title: Analyst – Campaign Management, Digital Services

Job Identification: 5269
Location: Ikoyi, Lagos
Employment Type: Full-time
Job Category: MTN Level 2
Reports To: Manager Campaign Management
Division: Digital Services

Mission

• Execute Digital Services’ campaign strategy by identifying, developing, and managing campaigns, channels, partnerships, and platforms to help MTNN acquire customers and grow revenues in alignment with the overall business strategy and market requirements.

Description

• Implement and monitor Digital Services’ advertising and campaign strategy
• Adhere to, review, and update consistent, efficient, relevant, and standard policies, processes, and procedures for managing Digital Services’ campaigns, channels, and platforms
• Collaborate with cross-functional teams to develop and conduct effective and efficient campaigns, channels, and platforms
• Ensure campaigns, channels, and platforms adhere to all MTNN and regulatory policies relating to digital products and services
• Identify and fulfil the expectations, needs, and priorities of key internal stakeholders, e.g., CEX, CRX, CSS, EB, Finance, Foundation, HR, IT, Marketing, Networks, Risk & Compliance, and S&D from a campaign, channel, and platform perspective
• Implement an intra-divisional Internal Stakeholder Engagement Strategy which includes but is not limited to the rationale for regular engagements (cross-functional meetings, sessions, and workshops), engagement format, communication plan, implementation plan, monitoring and review plan, performance metrics
• Monitor the documentation, development, testing, and launch of campaigns, channels, and platforms according to the relevant Policies, Procedures, & Processes Document to exceed targets as specified in the business plan
• Provide accurate, current, data-driven, relevant and understandable analysis, FAQs, information, and reports – including but not limited to competitive intelligence, impacting trends, and weekly performance reports – as may be required to guide management decisions and support the business planning process
• Use effective and efficient campaigns, channels, and platforms to grow digital revenues and subscriptions to exceed targets as specified in the business plan
• Monitor digital revenues and subscriptions to confirm the validity of the associated business case as specified in the business plan, if necessary
• Monitor the design, documentation, development, implementation, testing, and launch of campaigns, channels, and platforms
• Using campaign results, identify new opportunities such as features, growth areas, markets, and trends.

Requirements
Education:

• First Degree in Marketing, Mass Communication or any related discipline
• Certification or training in (Agile) Project Management will be an advantage
• Fluent in English.

Experience:
3 – 7 years’ experience which includes

• A minimum of three (3) years in a small- or medium-sized organisation
• Experience in digital marketing, growth marketing, campaign analytics and performance evaluation
• Excellent communication, interpersonal, and writing skills; Advanced ability to build strong working relationships across the organisation, influence stakeholders, and work as part of a cross-functional team
• Experience in Information Technology, OTT, or telecommunications will be an advantage
• Ability to analyse and identify critical business/customer/product metrics and negotiate with vendors and suppliers on technical and commercial matters will also be an advantage
• Proficiency in Microsoft Office (Excel, PowerPoint, and Word).

Application Closing Date
21st February, 2025; 10:59 PM.