Brand Manager (Alcoholic Beverage Industry) at Kloverharris Limited Full Time

Job Title: Brand Manager (Alcoholic Beverage Industry)

Location:  Lagos
Employment Type: Full-time

Job Description

• The Brand Manager is responsible for the strategic development and execution of marketing plans for the company’s alcoholic beverage brands.
• This role involves overseeing all aspects of brand management, including brand positioning, product innovation, consumer insights, advertising, and promotional activities.
• The Brand Manager will work closely with cross-functional teams, including sales, marketing, finance, and operations, to drive brand awareness, growth, and profitability.
• This position requires a deep understanding of consumer behavior, market trends, and the dynamics of the alcoholic beverage industry, along with strong project management skills to implement marketing campaigns across diverse channels

Responsibilities
Brand Strategy & Positioning:

• Develop and execute brand strategies that align with the company’s overall business objectives and vision, ensuring long-term brand growth and market positioning.
• Define the brand’s positioning and unique value proposition, ensuring it resonates with the target consumer segment.
• Conduct market research and competitive analysis to understand consumer trends, preferences, and the competitive landscape, using insights to inform brand strategy.
• Collaborate with senior leadership to refine and communicate brand strategies to all internal stakeholders, ensuring consistent messaging across all platforms and markets.

Brand Development & Innovation:

• Lead the development and execution of new product launches and brand extensions, including packaging design, product formulation, and go-to-market strategies.
• Work closely with the R&D, product development, and operations teams to bring innovative products to market that align with consumer trends and brand positioning.
• Conduct regular brand audits and analysis of product performance to identify opportunities for innovation, reformulation, or brand revitalization.
• Monitor and analyze emerging trends in the alcoholic beverage industry to identify opportunities for new products or partnerships that can drive brand growth.

Marketing Campaigns & Promotional Activities:

• Develop and implement integrated marketing campaigns across digital, social media, traditional media, and experiential marketing, ensuring alignment with brand strategy and business goals.
• Oversee the creation of marketing assets, including advertising materials, digital content, POS (point of sale) materials, and event activations.
• Work with external agencies to manage creative development, media planning, and digital marketing activities that amplify the brand’s presence in the market.
• Plan and execute promotional activities that drive consumer engagement, increase brand awareness, and support sales growth in key markets.
• Manage the marketing calendar to ensure timely and efficient execution of campaigns, events, and product launches across all channels.

Consumer Insights & Market Research:

• Leverage consumer insights and market research to inform brand strategies and ensure marketing initiatives are targeted, effective, and resonate with the target audience.
• Conduct regular brand tracking and consumer feedback initiatives (surveys, focus groups, etc.) to monitor brand health, consumer perceptions, and emerging trends.
• Use data-driven insights to optimize marketing campaigns, improve ROI, and enhance customer loyalty.
• Stay informed of industry trends and competitor activities, ensuring the brand remains competitive in an evolving market.

Cross-Functional Collaboration:

• Collaborate with the sales team to ensure marketing strategies and campaigns are aligned with sales objectives, supporting product placement, distribution strategies, and trade marketing efforts.
• Work with the finance team to develop and manage brand budgets, ensuring effective allocation of resources and maintaining cost efficiencies while maximizing brand performance.
• Partner with the supply chain and operations teams to ensure the availability of products, packaging, and promotional materials for timely distribution.
• Coordinate with legal and regulatory teams to ensure all brand messaging, packaging, and promotional materials comply with industry regulations and guidelines.

Brand Communications & PR:

• Develop and implement brand communication strategies that enhance the brand’s reputation and visibility within the industry and among consumers.
• Lead media relations efforts, including working with PR agencies to secure press coverage, product placements, and feature stories in relevant media outlets.
• Ensure that brand messaging is consistent and compelling across all touchpoints, including advertising, social media, public relations, and events.
• Manage the brand’s online presence, including content creation, community engagement, and influencer partnerships, to build and maintain brand loyalty and visibility.

Performance Measurement & Reporting:

• Track, measure, and report on the performance of marketing campaigns, initiatives, and product launches, analyzing sales data, consumer engagement, and other key performance indicators (KPIs).
• Use performance data and insights to refine and optimize future marketing strategies, ensuring continuous improvement in brand effectiveness.
• Regularly report to senior leadership on brand performance, campaign results, and return on investment (ROI), making data-driven recommendations for future marketing investments.

Budget Management & Resource Allocation:

• Develop and manage the brand marketing budget, ensuring that funds are allocated effectively across marketing initiatives, campaigns, and promotional activities.
• Track expenditures and monitor spending to ensure that marketing activities are executed within budget constraints, while still achieving brand objectives.
• Make recommendations for optimizing marketing investments and reallocating resources to maximize impact and efficiency.

Events & Experiential Marketing:

• Plan and execute brand activations, sponsorships, and experiential marketing events that engage consumers and build brand loyalty.
• Lead the coordination of trade shows, festivals, tastings, and other in-person events to showcase the brand, connect with consumers, and build relationships with key stakeholders in the industry.
• Work with third-party partners to develop unique, memorable brand experiences that reinforce the brand’s positioning and appeal to target audiences.

Leadership & Team Development:

• Lead and mentor junior members of the brand management team, providing guidance, training, and professional development opportunities.
• Foster a collaborative, innovative, and results-driven team culture, ensuring that the brand management team is aligned with company goals and objectives.
• Drive team performance and productivity through clear communication, performance management, and continuous improvement initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (required).
• MBA or advanced degree in a related field (preferred).
• Minimum of 5–7 years of experience in brand management, marketing, or product management, preferably within the alcoholic beverage or FMCG industry.
• Proven experience in leading brand development, marketing campaigns, and product launches from concept to execution.
• Strong understanding of consumer behavior, market trends, and digital marketing platforms.
• Experience with cross-functional collaboration and managing external agencies or vendors.

Skills:

• Exceptional communication and interpersonal skills, with the ability to influence and collaborate across all levels of the organization.
• Strong project management skills, with the ability to handle multiple initiatives simultaneously while meeting deadlines and objectives.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Creativity and innovation in developing marketing campaigns and brand strategies.
• Proficiency in marketing software, CRM tools, and social media platforms.
• Strong negotiation skills, particularly in working with external agencies and media partners.

Application Closing Date
12th February, 2025.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.