Marketing Director / Chief Marketing Officer at Smart Partners Consulting Limited (SPCL) Full Time NEW

Job Title: Marketing Director / Chief Marketing Officer

Location: Lagos
Employment Type: Full-time (On-site)

Job Summary

• We are seeking a dynamic and visionary Marketing Director/Chief Marketing Officer (CMO) to lead and drive the marketing strategy
• The ideal candidate will play a pivotal role in shaping our brand, fostering growth, and ensuring our marketing initiatives align with business goals.
• This role requires a combination of strategic thinking, leadership, creativity, and a data-driven mindset to build and scale marketing efforts across multiple channels.

Responsibilites
Strategic Leadership:

• Develop and implement a comprehensive marketing strategy aligned with business objectives.
• Define and oversee the marketing budget to ensure effective allocation of resources.
• Identify market opportunities, emerging trends, and competitor strategies to maintain a competitive edge.

Brand Management:

• Strengthen and maintain a consistent brand identity across all channels.
• Lead creative development to position the brand effectively in the market.
• Drive storytelling efforts to build strong emotional connections with target audiences.

Digital and Performance Marketing:

• Oversee all digital marketing efforts, including SEO, SEM, social media, and email marketing.
• Leverage data analytics to optimize marketing campaigns for maximum ROI.
• Develop strategies to improve customer acquisition, engagement, and retention.

Team Leadership:

• Build, lead, and mentor a high-performing marketing team.
• Foster a collaborative and innovative team culture.
• Provide training and development opportunities to ensure professional growth.

Collaboration and Stakeholder Management:

• Work closely with sales, product, and other teams to align marketing strategies with organizational goals.
• Manage relationships with external agencies, vendors, and partners.
• Serve as the key spokesperson for marketing-related initiatives.

Market Insights and Research:

• Conduct market research to understand customer behavior and industry trends.
• Use insights to refine marketing strategies and improve campaign effectiveness.

Education, Qualification and Experience

• Bachelor’s Degree in Marketing, Business Administration, or a related field (MBA preferred).
• Proven experience 17 years in marketing leadership roles, preferably at the director or CMO level.

Skills and Competencies:

• Expertise in digital marketing, branding, and performance marketing.
• Strong analytical skills with a data-driven decision-making approach.
• Excellent leadership and interpersonal skills.
• Exceptional communication, presentation, and storytelling abilities.
• Ability to thrive in a fast-paced, results-driven environment.

Personal Attribute:

• Ideal candidate must be a male not less than 47 years of age.
• Preferred candidates should have experience from known multinational FMCG (Popular Brands) or Telecoms.
• The ideal candidate can be Nigerian or expatriate manpower.

Application Closing Date
Not Specified.