Trade Marketing Manager at PZ Cussons Nigeria Plc Full Time

Job Title: Trade Marketing Manager

Job Requisition ID: JR001834
Location: Nigeria Head Office, Lagos
Job type: Full-Time
Responsible to: Head of Trade Marketing
Level: Ungraded
Department: Trade Marketing
Level: Grade 5

Department Strategic Objectives

• Lead the development of overall Categories / Channel strategy and executions towards optimizing the full potential of our brands in the different channels.

Job Purpose

• Coordinate efficient execution of all BTL activities as well as manage deployment and maintenance of POS and Merchandising materials in assigned Region(s). Provide activation and merchandising solutions by channel, category and customer including the development of POP materials.

Responsible for:

• Must be able to influence, inspire and drive performance without having direct management responsibility

Context / Scope

• A key contributor to the success of the PZ Cussons commercial strategic plan with an effective and flexible field sales force; demonstrating industry leadership in both volume driving & brand-building activity.

Key Accountabilities

• Manage trade spending efficiently to drive brand strategies and ‘‘win at the shelf”
• Develop the annual trading plan by brand/channel/customer and monitor/adjust the plan based on financial delivery and Customer compliance
• Contribute consumer insights to inform the market and regional view
• Provide Merchandising and POP solutions by channel, category and customer and evaluate their effectiveness at the respective channels in assigned Region (s).
• Identify opportunities to enhance and leverage ATL campaigns with customers, linking in–store activities to ATL advertising & seeking to enhance PR impact
• Evaluate trade spend ROI
• Manage and ensure the deployment, installation, compliance and maintenance of  merchandising and point-of-sale materials in assigned Region(s)

Measurement/Performance Indicators

• Brilliant execution of all activation activities and in line with agreed objectives
• Effective POP deployment
• Target vs. Actual performance (KPIs)
• Availability of pre and post-evaluation of all activation activities.

Internal & External Relationships:

• Activation and Merchandising Manager
• RSM, ASMs, and Marketing team
• Activation Agencies/vendors
• PZ Marketing & Sales network

Qualification, Knowledge, Skills & Experience Needed
Qualifications:

• First Degree in any discipline
• Computer literacy (MS Word, Excel, PowerPoint)

Experiences:
What experience brings success to this role:

• Minimum of 3 years of commercial experience in marketing or sales
• Demonstrable record of success in a customer or field sales management role
• Understands customers and the selling process

Knowledge:
What does the person need to know:

• Good knowledge of business objectives and priorities.
• Knowledge of Shopper, channel and category trends

Functional or Technical / Business Skills:
What can the holder do:

• Commercial Acumen
• Proven Strength
• Customer Management
• Developed
• Negotiation Skills
• Developed
• In Market Execution
• Developed
• Selling Skills
• Proven Strength
• Sales Drivers
• Proven Strength
• Channel Strategy
• Developed
• Presentation & Communication Proven Strength.

Application Closing Date
20th January, 2025.