Director of Sales at a Hospitality Company – the People Practice Full Time

Job Title: Director of Sales

Location: Lagos
Employment Type: Full-time

Job Summary

• Our client in the Hospitality industry is looking to hire a Director of Sales who will be responsible for leading and driving the sales team to achieve sales targets within his/her property.
• The ideal candidate will meet the objectives of rates and yield optimisation of his/her Serviced Residence Property and manages the entire sales process to maintain and increase the existing client base.
• He/She has to maintain a high level of product and service knowledge of the property as well as have the initiative to handle guests’ complaints, solve operational, departmental and employee-related issues keeping in mind the Group’s core values, standards and guidelines.
• He/She acts as the role model of the whole department and is able to create a positive image to the guests/residents, clients, bookers, agents, as well to his/her colleagues.
• Recognizes every opportunity for growth and innovation and also shares his/her knowledge to the team.

Responsibilities

• Maintains a leadership role within the cluster / properties by providing clear direction on individual and team action plans with emphasis on result-based activities.
• Maintain a detailed knowledge of industry trends, developments, competitor activity and other external factors that have a direct bearing on the Group’s properties in the Country.
• Provide regular update on market and compset performance.
• Participate in revenue management task and provide feed back on regular basis.
• Set and review sales revenue targets by market segment and develop strategies to achieve identified outcomes for short stay transient and extended stay business.
• Manage key corporate, extended stay, leisure and MICE (Meetings, Invention, Conference, Exhibition) clients.
• Maintain effective business relationships with key decision makers and influencers.
• Conduct regular sales team meetings to review month-to-date and year-to-date performance against forecast.
• Administers sales territory and account assignment changes to ensure clients coverage and provides equal opportunity for each Sales Manager / Executive.
• Develop Property Account Revenue Mix (PARM) and implement strategies for the property.
• Anticipates and projects sales forecasts and monitor market trends.
• Conduct Daily briefings and weekly sales meetings.
• Circulate the minutes of the meeting to concerned department.
• Represent in all sales activities including travel trade shows, site inspections, client sales calls, and product training.
• Update all sales activities in CRM.
• Prepare quarterly sales action plan for all market segment.
• Analyses and estimates total value of each piece of business and negotiate best situation for achieving optimum revenue for the properties while ensuring superior customer service.
• Spends time with the Property Managers to review any areas involving sales strategy, ideas for implement, shares, observations, plans solutions and action plans.
• Motivates, supervises and appraises staff’s performance in the sales department.
• Provides guidelines and training to staff in the execution of their duties within the Department.
• Attend GM’s and Owners meeting as and when required
• Submit weekly and monthly sales report.

Qualifications

• Degree in Business Administration or relevant Degree.
• Minimum of 5 years relevant experience with a minimum of 3 years of proven sales track record in a similar role within the hospitality sector.
• Ability to organize work and plan as well as supervise, control and provide training to associates.
• Possesses excellent written and spoken primary language(s) used in the workplace/market.
• Must have good computational ability, math skills as well as budgetary analysis capabilities.
• Well versed in use of computer program such as PowerPoint and Excel.
• Familiarity with the local market will have a distinct advantage.

Must have skills:

• Good organizational & people skills
• Well-Grommed and confident with an outgoing and cheerful personality

Application Closing Date
30th September, 2024.